Google’s Mobile Friendly Algorithm Mobilegeddon Is Live Now

On Tuesday, April 21st, Google make its mobile algorithm known as Mobilegeddon live. Google announced few month ago and inform the webmaster to make their sites mobile friendly. The change is going to make a favor of mobile friendly responsive websites. Google now proved that mobile-friendliness is a one of major factor for ranking of your website in mobile search results. We have tested nearly 100 search results and found a big change in search results. The site which are properly optimized for mobile are in better position. Small websites have been hit hard by this algorithm because they may have not much resources to convert their old sites to mobile friendly.

Maile Ohye, developer programs tech lead at Google, mentioned that three-quarters of people will abandon a page after five seconds, and 46 percent won’t go back to it.

It’s definitely rolling out. I know in some of the data centers its already rolled out completely. So that is something where I think you will probably see that change over the course of a week, maybe a week and a half – something like that. Google’s John Mueller

Outside of the top 100, these are some of the surprising websites to have failed the mobile-friendly test:
easyJet, Moz,Newly launched Coca-cola UK, Magento

It is the best time to change your website to mobile responsive You can check your site for responsive mobile test here


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I am CEO and Founder of Megrisoft and Submit Shop. I am more into planning of various web properties owned by Megri. I am also writer of my our own blogs on SEO, webmaster and regional relating to India and UK.