While formulating a SEO strategy for 2016 you must take care of following
- Create an influencer who is a subject-matter expert
- Create Some Authority Content for users
- Develop a content-marketing strategy.
- Generate powerful authority backlinks to your website.
- Get your website mobile-ready.
- Move your website to HTTPS, a secure site.
- Add schema.org markup to your website.
You can study the most important ranking factor in 2016