While formulating a SEO strategy for 2016 you must take care of following
- Create an influencer who is a subject-matter expert
- Create Some Authority Content for users
- Develop a content-marketing strategy.
- Generate powerful authority backlinks to your website.
- Get your website mobile-ready.
- Move your website to HTTPS, a secure site.
- Add schema.org markup to your website.
You can study the most important ranking factor in 2016
The DataXu Platform
ONE by AOL
DoubleClick Bid Manager
Rocket Fuel DSP
Google Display Network (GDN)
FBX from Facebook
Google Ad Exchange
Defining the list of marketing services. I know all marketers know about this but some time we love to see all at one place. Marketing services Collection is just for you
Video ad buying
Display ad buying
Digital Creative services
Digital consulting services
Mobile ad buying
Product Feed Management
Paid Social Media
Mobile app development
Offline media buying
Blogger outreach and Content marketing
Branding and Design Services
If you have more please add in comment below
Last Week Google staff talking up the company’s investments in machine learning and artificial intelligence.
What is RankBrain?
It’s an artificial intelligence system developed by Google that helps process its search results using machine learning. RankBrain uses artificial intelligence to embed vast amounts of written language into mathematical entities — called vectors — that the computer can understand . “If you say Google people think of search,” Corrado said. Google claim While the humans guessed correctly 70 percent of the time, RankBrain had an 80 percent success rate. Credit of RankBrain goes to a team that started with about five Google engineers, including search specialist Yonghui Wu, and deep-learning expert Thomas Strohmann
On Tuesday, April 21st, Google make its mobile algorithm known as Mobilegeddon live. Google announced few month ago and inform the webmaster to make their sites mobile friendly. The change is going to make a favor of mobile friendly responsive websites. Google now proved that mobile-friendliness is a one of major factor for ranking of your website in mobile search results. We have tested nearly 100 search results and found a big change in search results. The site which are properly optimized for mobile are in better position. Small websites have been hit hard by this algorithm because they may have not much resources to convert their old sites to mobile friendly.
Maile Ohye, developer programs tech lead at Google, mentioned that three-quarters of people will abandon a page after five seconds, and 46 percent won’t go back to it.
It’s definitely rolling out. I know in some of the data centers its already rolled out completely. So that is something where I think you will probably see that change over the course of a week, maybe a week and a half – something like that. Google’s John Mueller
Outside of the top 100, these are some of the surprising websites to have failed the mobile-friendly test:
easyJet, Moz,Newly launched Coca-cola UK, Magento
It is the best time to change your website to mobile responsive You can check your site for responsive mobile test here
As you know that on
February 26, 2015: ‘Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.’
That date is important, but so is the word in bold.
My dictionary defines ‘significant’ as ‘important; of consequence.’ It’s the kind of thing you hear from a dead-serious parent.
In plain English: You better pay attention.”
As you may have heard, Google is expected to roll out an algorithm update over the next two weeks that will reward sites that are mobile-friendly while penalizing those that are not. Read for this
You must have read a lot of discussion or opinion regarding URL structure of your site or webpages . I have made in depth study and concluded as follow.
- Do Not use extraneous characters in your URL. Use only readable URLs
- Try to use Dashes instead of underscores
- URL should contain 35 to 40 characters preferably and can be extended to 60 maximum
- Do not use capital letters in URL
- Do not stuff your URL with keywords Just add the appropriate keyword keeping in view usability.
- Top Folder or sub folder in URL do not impact ranking.
- Consider all about canonical URL
Continue reading URL Structure Optimization for Search Engine Ranking