List of Programmatic Solutions

The DataXu Platform
DoubleClick Bid Manager
Rocket Fuel DSP
Google Display Network (GDN)
Rubicon Project
FBX from Facebook
Google Ad Exchange


List of Marketing Services

Defining the list of marketing services. I know all marketers know about this but some time we love to see all at one place. Marketing services Collection is just for you

Email marketing
Video ad buying
Display ad buying
Digital Creative services
Digital consulting services
Programmatic advertising
Paid Search
Direct marketing
Website development
Mobile ad buying
Product Feed Management
Paid Social Media
Mobile app development
Offline media buying
Blogger outreach and Content marketing
Branding and Design Services
Call tracking

If you have more please add in comment below

What is RankBrain?

Last Week Google staff talking up the company’s investments in machine learning and artificial intelligence.

What is RankBrain?

It’s an artificial intelligence system developed by Google that helps process its search results using machine learning. RankBrain uses artificial intelligence to embed vast amounts of written language into mathematical entities — called vectors — that the computer can understand . “If you say Google people think of search,” Corrado said. Google claim While the humans guessed correctly 70 percent of the time, RankBrain had an 80 percent success rate. Credit  of RankBrain goes to  a team that started with about five Google engineers, including search specialist Yonghui Wu, and deep-learning expert Thomas Strohmann

Read More

Google’s Mobile Friendly Algorithm Mobilegeddon Is Live Now

On Tuesday, April 21st, Google make its mobile algorithm known as Mobilegeddon live. Google announced few month ago and inform the webmaster to make their sites mobile friendly. The change is going to make a favor of mobile friendly responsive websites. Google now proved that mobile-friendliness is a one of major factor for ranking of your website in mobile search results. We have tested nearly 100 search results and found a big change in search results. The site which are properly optimized for mobile are in better position. Small websites have been hit hard by this algorithm because they may have not much resources to convert their old sites to mobile friendly.

Maile Ohye, developer programs tech lead at Google, mentioned that three-quarters of people will abandon a page after five seconds, and 46 percent won’t go back to it.

It’s definitely rolling out. I know in some of the data centers its already rolled out completely. So that is something where I think you will probably see that change over the course of a week, maybe a week and a half – something like that. Google’s John Mueller

Outside of the top 100, these are some of the surprising websites to have failed the mobile-friendly test:
easyJet, Moz,Newly launched Coca-cola UK, Magento

It is the best time to change your website to mobile responsive You can check your site for responsive mobile test here

Protect Your Site Against Google’s Mobile Update

As you know that on

February 26, 2015: ‘Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.’

That date is important, but so is the word in bold.

My dictionary defines ‘significant’ as ‘important; of consequence.’ It’s the kind of thing you hear from a dead-serious parent.

In plain English: You better pay attention.”

As you may have heard, Google is expected to roll out an algorithm update over the next two weeks that will reward sites that are mobile-friendly while penalizing those that are not. Read for this

URL Structure Optimization for Search Engine Ranking

You must have read a lot of discussion or opinion regarding URL structure of your site or webpages . I have made in depth study and concluded as follow.

  • Do Not use extraneous characters in your URL. Use only readable URLs
  • Try to use Dashes instead of underscores
  • URL should contain 35 to 40 characters preferably and can be extended to 60 maximum
  • Do not use capital letters in URL
  • Do not stuff your URL with keywords Just add the appropriate keyword keeping in view usability.
  • Top Folder or sub folder in URL do not impact ranking.
  • Consider all about canonical URL

Continue reading URL Structure Optimization for Search Engine Ranking

21 April is Coming Are Your Mobile friendly? Are you ready?

There are lot of heading you will find on the web regarding your mobile friendly sites. Like below

Google’s ‘Mobile-friendliness’ deadline
Mobile friendly? Are you ready? You better be by 21st April
Is your mobile friendly website ready for 21st April?
Is Your Website Ready For the Mobile Revolution?
Are you ready for Google’s mobile-friendly deadline?
Is Your Website Ready for Mobilegeddon?

What all this means and what is behind these titles on Web. It is simple when ever there is any announcement by Google regarding algorithm there is lot of noise from web marketers, optimizers and search marketing consultants. Continue reading 21 April is Coming Are Your Mobile friendly? Are you ready?